Something we learned early was that “Time Kills Deals”
Back when Apex launched in the late '90s, we stepped into a highly competitive market. It was a tough landscape to break into, and while we started to grow, we soon realized that responding to customer requests at the same pace wouldn’t be enough to set us apart.
What surprised us was the gap in the market: most providers weren’t prioritizing speed or responsiveness. That’s when we learned a truth that is especially true today: time kills deals.
We knew that delays cost opportunities—and that clients don’t just want solutions, they want them quickly. That realization led us to make Speed of Service part of our brand differentiator.
52% of customers have hired a service provider or made a purchase because they were the first to respond — even if they weren't the least expensive.
But it wasn't just about being fast—it was about being responsive, agile, and deeply attuned to the needs of our clients. We made a commitment that would define our company culture: when a client needs something, they get it yesterday, not next week.
That commitment to speed became even more critical when we looked closely at the industry we serve—because commercial office furnishing and moving is anything but simple.
Commercial office furnishing and moving is complicated
Let’s face it—commercial office projects, including relocation, reconfiguration, and furnishing are never simple plug-and-play processes. They require a careful blend of planning, product knowledge, design expertise, logistics, and coordination across multiple stakeholders. Most organizations simply don’t have the time or the in-house expertise to manage that level of complexity on their own.
By bringing together multiple disciplines—planning, design, execution, and management—we deliver an integrated solution that works seamlessly across the entire workspace lifecycle.
Our goal is simple: to simplify the complex—saving our clients time and money.
By working in parallel and overlapping phases, rather than following a traditional linear approach, our process can shorten project timelines by up to 40%.
We’ve built our approach to tackle the complexity of workplace projects head-on. But as the demands of the modern workforce evolve, it’s not just complexity we're solving for anymore—it’s urgency.
The Rate of Change is Creating Havoc
While we’ve long recognized that fast and efficient service sets us apart, the pace of change in today’s workplace and workforce—is unprecedented. Expectations have shifted dramatically—people don’t want delays, and they don’t have time for complicated processes.
This shift is especially visible among younger, tech-savvy professionals who are used to real-time tools and instant access—but it’s not limited to them. Across industries and age groups, patience is shrinking. For many of us, that means we need to be faster, clearer, and more proactive than ever before.
To stay ahead, we lead with speed—but we know real speed comes from working smarter. That means adopting better tools, tightening our processes, and communicating proactively at every stage. We’re evolving right alongside our clients, ensuring that speed is supported by precision, transparency, and trust.
Balance Technology and Experience to deliver the solution
Technology plays a key role in helping us move faster, from streamlined space planning to project tracking tools that keep everyone aligned—so projects stay on time and on budget.
But technology alone isn't enough. The human element—our experience, judgment, and relationship-building skills—remains irreplaceable. When unexpected challenges arise (and they always do), it takes seasoned professionals to quickly identify solutions and keep projects moving forward. When clients need strategic guidance, they want to talk to a person who understands their business, not a chatbot.
Our approach combines the best of both worlds. We leverage technology to eliminate inefficiencies and accelerate routine processes, while our experienced team focuses on strategy, problem-solving, and client relationships. This hybrid model allows us to deliver the speed that modern clients demand without sacrificing the quality and expertise that complex projects require.
The Future of Workspace Services
As client expectations continue to evolve, so will we. By staying grounded in our commitment to responsiveness and continuously embracing smarter tools and strategies, we’re not just keeping pace—we’re helping lead the way.
Ready to get started? We’re here to make your next workspace project simpler and smoother.
